From Diversity to Inclusion [PDF] is a qualitative exploration of attitudes and experiences towards diversity issues impacting public relations.
Conducted by the CIPR’s Diversity Working Group (now Diversity + Inclusion Forum), the report delves deep into views of over 30 PR professionals who shared their views in an innovative digital research project and took part in roundtable discussions held in London and Leeds.
The findings point towards the need for Public Relations to adopt a mature approach to diversity and inclusion. The report reveals that PR must take ownership of the diversity agenda by delivering inclusive leadership and ensuring inclusive communications are factored into campaign planning.
Key findings include:
The report also features four separate future-facing, thought leadership pieces that articulate the business case for diversity and feature take-away guidance for communications professionals.
January 13, 2016